The new Herberia Annual Catalogue 2026 is not a simple editorial update.
It is a structured project, designed to strengthen the brand’s positioning and transform the catalogue into a daily tool for work, inspiration and relationship with design.
A catalogue that does not merely collect collections, but builds a coherent narrative of identity, material culture, design and contemporary vision. A true professional tool, designed to be useful, recognisable, easy to consult and sales-oriented, without ever renouncing the symbolic and narrative value of the brand.
The first major transformation starts from the cover.
Herberia chooses to abandon soft-touch lamination and introduce a pigmented paper, more material and professional, consistent with a more authentic vision and more closely connected to the world of ceramic matter. But above all, it introduces a strong element of disruption: a full, bold and recognisable colour.
The chosen shade, Cotto Vivo, breaks the patterns of the ceramic panorama, traditionally dominated by neutral, minimal, often anonymous covers.
It is not an aesthetic choice for its own sake, but an identity choice. This colour:
guarantees immediate recognisability;
communicates energy and contemporaneity;
expresses personality and design character;
makes the catalogue immediately distinguishable in the competitive context.
It is a warm, saturated, modern colour. A colour that does not aim to be “trendy”, but identitarian.
Cotto Vivo is not only a graphic sign. It is a symbol. It directly recalls:
It is a colour that tells a precise balance: manufacturing roots + modern spirit.
Tradition and innovation coexist, in full coherence with Herberia’s values. It is not just a cover: it is a positioning statement. A cover that does not only introduce a catalogue, but tells the story of Herberia.
Alongside colour, a new central element enters the scene: the graphic sign. The cover introduces an essential scene: few objects, a barely suggested space.
It is not decoration. It is language. This graphic element becomes a true visual signature, immediately expressing what Herberia does: designing surfaces for inhabited spaces.
Not abstract surfaces, not isolated materials, but lived spaces, real places, environments in which everyday life moves. The graphic sign:
It is the transition from vision to space. From idea to environment. From project to everyday living.
The Annual Catalogue 2026 has been rethought in structure, readability and graphic coherence with a clear goal: to make the catalogue a more modern, more recognisable, easier to consult and more sales-oriented tool. But above all, to make it a narrative tool, not only a technical one. An editorial project that builds:
One of the most significant elements of the new Annual 2026 is the inclusion of a block of pages dedicated to traditional bicottura, positioned as an interlude between porcelain stoneware and bicottura. Not a simple technical section, but a true cultural and educational space. These pages describe in a simple but authoritative way:
With two strategics objectives:
It is a strong identity choice: in a market increasingly focused only on porcelain stoneware, Herberia reclaims bicottura as a cultural, technical and aesthetic heritage, reaffirming its design value and contemporary dignity. Not as an alternative, but as complementarity. Not as the past, but as living expertise.
The Annual Catalogue 2026 is born with a clear objective: to provide a more effective and more representative tool of Herberia’s identity. Every choice, from colour to paper, to graphic sign, to structure and contents, responds to a precise vision:
It is not just a catalogue. It is a branding project. It is a silent manifesto of identity. It is a commercial tool that speaks the language of design culture.