Double Firing: where tradition meets technology

In the world of Italian ceramics, double firing represents the perfect balance between technique and beauty.

A process born from experience and research, capable of enhancing every detail with brilliant colours, refined surfaces, and high-precision decorations.
Behind every tile lies a complex and fascinating production journey, where artisanal tradition merges with cutting-edge technology to create wall coverings that speak of style, personality and quality.

Technology, quality and design: the leadership of the Moma Group

The Moma Group, of which Herberia is part, is today the leading Italian producer of double-firing wall tiles and among the largest in Europe.
A position achieved over time through a clear vision: to combine innovation, design and reliability.
With a production capacity exceeding 12.5 million m² per year, Moma offers top-quality ceramic surfaces, carefully crafted at every stage and designed to meet the needs of contemporary interior design.

Double firing involves two distinct stages of firing:

• the first transforms the raw mixture into the biscuit, a solid and resistant ceramic base;
• the second consolidates glazes and decorations, giving the surface its unique brilliance and definition.

This technique is used exclusively for interior wall coverings, particularly in bathrooms and kitchens, where aesthetic performance and customisation are essential elements of design.

Research at the heart of innovation

Every new collection begins in Moma’s technical laboratory — the true beating heart of innovation.
Here, technical expertise and creativity work side by side in a process that starts from trend analysis and leads to the development of bases, decorations, textures and glazes.
The careful selection of raw materials, the testing of new finishes, and continuous quality control ensure reproducible, reliable products that remain in tune with contemporary taste.

It is a daily commitment to research — turning experience into industrial and stylistic excellence.

The distinctive qualities of an exclusive choice

Choosing double firing means choosing a product unlike any other.
Its light, fine clays make it ideal for bright and elegant interiors.
Thanks to rectification on the biscuit — performed before glazing — the tiles are easier to install, more resistant, and free from the sharp edges typical of post-firing rectified products.
Moreover, the technique allows for reduced thicknesses, resulting in lighter tiles and greater transport efficiency, while achieving aesthetic effects and graphic precision that porcelain stoneware cannot match.

An aesthetic and functional choice, perfect for those who seek surfaces that combine elegance, precision and design versatility.

An advanced production process

The double-firing production cycle at Moma is the result of a seamless integration of craftsmanship and advanced technology.
From the preparation of the mixture in silos to the first firing of the biscuit, every stage is meticulously controlled.
Next comes digital glazing and decoration, carried out using state-of-the-art high-definition inkjet heads and an innovative recognition system that automatically aligns the graphic design with the tile structure, ensuring flawless visual continuity across surfaces.
The second firing vitrifies the glaze, making the surface smooth, glossy and completely waterproof.

The process concludes with automated quality control, managed by artificial intelligence systems such as Qualitron, which inspect every single tile to ensure absolute standards of excellence.

Tradition, technology and beauty

Choosing Herberia and the Moma world means choosing a story built on continuous innovation, tailor-made design and certified quality.
For years, we have been transforming our experience into ceramics that unite aesthetics and performance, driven by a vision where technology enhances tradition.

Moma Ceramiche: where tradition meets technology to bring beauty to life.

👉 Discover more about double firing and download the full catalogue

Step into the world of Herberia and be inspired by a tradition that continues to evolve — offering beauty, innovation and style in every surface.